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Lessons in fatherhood from Trey Lockerbie

Lessons in fatherhood from Trey Lockerbie

A profound journey that intertwines two vital aspects of Trey's life: A father with the desire to provide support, guidance, and a nurturing environment, while simultaneously, as a CEO, the responsibilities of leading a company, making strategic decisions, and driving innovation.

It is a realm of constant challenges, long hours, and relentless dedication. Yet, the lessons learned have seamlessly woven into Trey’s leadership style, instilling empathy, patience, and the ability to inspire and empower the team. Dive into the questions we asked Trey below for Father's Day:

1. What is the most valuable lesson you've learned in your career that you would like to pass on to your kids?

T: Lead with kindness

2. How do you balance your role as a CEO with your responsibilities as a father?

T: I’ve come to realize that while I am CEO at Better Booch, Ashleigh is CEO of our household. This means that my responsibilities as a father tend to be more related to physicalities, like breakfasts, bath-time, bedtime, etc. Luckily, Ashleigh manages all of the many social and extracurricular activities. 

3. What advice would you give your kids when it’s time for them to navigate their professional journeys?

T: Money should never be your primary motivator. It’s simply not enough to get you through the tough times. I remember the early days when I would stare down a full day of producing Better Booch by hand and end my days late mopping the floors. I remember clearly thinking “Good thing I’m not in this for the money!” 🙂

Ask yourself: Do I really want to be that, or do I just want to be successful at being that? There is a big difference. 

4. Are there specific values you strive to instill in your kids, inspired by your experience?

T: Integrity in business (and life) is everything. Warren Buffett has a couple of quotes on this that I simply couldn’t improve upon:

“It takes a long time to build a good reputation, and only a few moments to ruin it. If you think about that, you’ll do things differently.”

“You know you’re acting with integrity if you would be proud to have your actions reported in the newspaper, even if your name is not mentioned.”

And lastly. From Babe Ruth:

“It’s hard to beat a man who never quits.” 

5. If your kids were in charge of the company for a day, what new policies or perks would they implement?

T: My 5-year-old, Rhys, would probably ensure the cans had rainbow unicorns on them. My 2-year-old, Roan, would probably make sure we had a watermelon flavor!

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